Pure at CB Expo 2024

Pure at CB Expo 2024: Key Insights and Next Steps for the European Cannabis Market The CB Expo 2024 in Dortmund has come to a close, and we are thrilled to share some of the key highlights from our participation in this pivotal event for the European cannabis industry. Breakthroughs in Cannabis Genetics: The Growing […]

Pure wird Teil der IG Hanf Schweiz

🎉 Vielen Dank, IG Hanf / CI Chanvre / CI Canapa, für die herzliche Aufnahme in eure Gemeinschaft! Wir von der Pure freuen uns, erneut Teil dieses starken Netzwerks zu sein und gemeinsam die Schweizer Cannabislandschaft weiter zu gestalten. Unser Ziel bleibt es, durch Innovation, Qualität und Nachhaltigkeit die Zukunft der Branche aktiv zu prägen. […]

A Journey of Innovation & Commitment

Many years ago, we set out on a mission at Pure Holding AG with a clear vision: to unlock the immense potential of #cannabis and make it accessible to all. Today, as we reflect on our journey, we are humbled and proud to have achieved milestones that have not only shaped the future of the […]

Cannabis Kompetenz Tage & CB Company Club Berlin 2024!

 🚀 What an incredible event at the Cannabis Kompetenz Tage and CB Company Club Berlin!” 🚀 Puregene AG’s CEO, Gavin M. George, delivered an insightful talk on cultivating and breeding cannabis tailored to consumer needs, providing valuable insights into our innovative approaches. 🌱✨ We’re humbled and grateful to have engaged with such passionate guests […]

“Hightech-Hanf: Der revolutionäre legale Cannabis-Produzent”

🥦 🔬Pioneering Legal Cannabis Production: “Hightech-Hanf: Der revolutionäre legale Cannabis-Produzent” We’re thrilled to share that Pure has been highlighted in Plattform Jungfrau Zeitung’s in-depth series on the groundbreaking cannabis pilot study in #Bern! 🚀 In the third installment, Marc Brüngger, our Head of Innovation & Regulation at Pure Production AG, delves into our extensive work […]

Phenomenal Cannatrade 2024

 ✨Wow, was für eine unglaubliche Zeit auf der Cannatrade 2024! Wir hatten einen Riesenspass!! Ein herzliches Dankeschön an alle Besucher und die geniale Stimmung, die Ihr mitgebracht habt! Danke an das ganze CannaTrade-Team & Ben Arn deren Einsatz dieses Event wieder einmal unvergesslich gemacht haben. Die Emotionen im Video sprechen für sich – wir […]

Pure @ Business of Cannabis | Europe: Zürich Leadership Summit!

🌿✨ Exciting Announcement! ✨🌿 We are delighted to share that Luc Richner, CEO & Founder of CANNAVIGIA, and our Puregene AG CEO, Gavin M. George, will be speakers at the Business of Cannabis | Europe: Zürich Leadership Summit! They will delve into the topic “How Switzerland’s Legal Innovations and Capital Markets Are Shaping Global Cannabis.” […]

Happy 7th Birthday Pure

Seven years ago, on this very day, we embarked on a journey to redefine the cannabis landscape in Europe. Pure was founded with a vision to lead with quality, innovation, and a commitment to excellence from seed to sale. As we celebrate our 7th anniversary, we reflect on the milestones that have shaped our journey: […]

Advent, Advent, ein Jointlein brennt!

🔔 𝗔𝗱𝘃𝗲𝗻𝘁, 𝗔𝗱𝘃𝗲𝗻𝘁, 𝗲𝗶𝗻 𝗝𝗼𝗶𝗻𝘁𝗹𝗲𝗶𝗻 𝗯𝗿𝗲𝗻𝗻𝘁: When a Zurich Cannabis Club Invites You to Bake Christmas Cookies 🔔 At Pure, we recognize unique traditions, such as those featured in the NZZ. In a cozy setting in Zurich, a group gathered to bake Christmas cookies with a special ingredient: #Cannabis. 🍪 The story offers an intriguing […]

Exciting milestone for Pure Pharma AG!

We’re thrilled to announce that Pure Pharma AG has received approval from Swissmedic to distribute medical cannabis! This is a monumental step in our journey, marking a significant achievement in the Swiss medical cannabis sector.🌿⚕ With this approval, we’re not only able to distribute cannabis flowers but also to provide certified cannabinoid active substances for […]