Pure Stories

At Pure we do good and talk about it as well. Enjoy our journey and follow us as we pave the way for the future of cannabis, from seed to final product.

Phenomenal Cannatrade 2024

Wow, was für eine unglaubliche Zeit auf der Cannatrade 2024!

Pure @ Business of Cannabis | Europe: Zürich Leadership Summit!

How Switzerland’s Legal Innovations and Capital Markets Are Shaping Global Cannabis.

Happy 7th Birthday Pure

Celebrating Innovation & Growth: Pure Turns 7!

Advent, Advent, ein Jointlein brennt!

When a Zurich Cannabis Club Invites You to Bake Christmas Cookies 🔔

Exciting milestone for Pure Pharma AG!

Pure Pharma AG receives approval from Swissmedic to distribute medical cannabis!

The SCRIPT pilot project

Celebrating another major milestone in cannabis research!

Pure @ intertabac & CBExpo 2023

🎉 Reflecting on an Incredible CBExpo2023 and InterTabac!🎉

First-ever Legal THC Hasch Sales in “Züri Can” Pilot!

Historic milestone! "Züri Can" pilot project participants to be able to buy legal THC Hasch ...

“Im Aargau wird am perfekten Cannabis getüftelt.”

The perfect cannabis is being tinkered with in Aargau. A producer says: "It's a mystery ...

A Milestone in European Cannabis Research

"Weed Care" Phase 2 in #Basel is officially underway!

SWR: “Studie: Führt Legalisierung von Cannabis zu weniger Konsum?”

Verändert der Verkauf von Cannabis unter legalen Bedingungen das Konsumverhalten?

Durchblick Podcast: Das steckt hinter den Schweizer Pilotversuchen

Der "Durchblick" Podcasts von Blick beleuchtet die gestarteten Pilotprojekte in der Schweiz

CB Club Berlin 2023 – save the date

Switzerland and the Netherlands are launching pilot projects - a model for Germany and Europe?

CannaVision: Guter Start für Schweizer Pilotprojekt No. 1

Weedcare-Studie zum legalen Cannabisverkauf angelaufen

Ein weiterer Meilenstein unserer Pionierarbeit

?Die Teilnahme an der Zürcher "ZüriCan" Cannabis-Studie ist ein weiterer Meilenstein unserer Pionierarbeit, um die ...


Pure - from seed to sale: Switzerland's?? THC #pioneer is ready for Germany ??, the ...

“I smoke less strong weed now” ?

Eine erste Bilanz der Cannabis Studie #WEEDCARE in Basel / An initial assessment of the ...

Pure Production AG erhält grünes Licht für «Züri Can – Cannabis mit Verantwortung»

?GROSSARTIGE NEUIGKEITEN! Wir haben grünes Licht für «Züri Can – Cannabis mit Verantwortung» das Cannabis-Pilotprojekt ...

Europe’s very first recreational THC Pilot Project – WEEDCARE Basel

Exciting news! ? Today marks the start of Europe’s very first recreational THC Pilot Project.

Pure 2022

2022 was a blast! ? Let's reminisce one more time.

Hempy Holidays from Pure

Pure wishes everyone HEMPY HOLIDAYS?

Cannabisstudie «Weed Care» startet Ende Januar 2023 mit Schweizer Bio-Produkten von Pure

Pure versorgt Europa`s erstes THC-Pilotprojekt ab Ende Januar mit sechs Produkten aus einheimischer Bio-Produktion.

krautinvest: “Cannabis-Genetik”

„Strains“: Lemoncheesecake Kalashnikova Toxic Super Jack - Doch wann ist ein Strain ein Strain?

Life Science Review: TOP 10 genomics solution providers?

Puregene is one of the TOP 10 genomics solution providers in Europe/UK 2022

SRF IMPACT: When do we get legal weed in Switzerland?

SRF IMPACT visited us and report on the current status of cannabis legalization in Switzerland.???

Eine ganz legale Cannabis-Plantage

Südkurier visiting the Pure THC Feld


Our first CBD Hash products are now available in Swiss stores across Switzerland.

Meet Pure Pharma AG @ Cannabis Medicinalis 2022

We are happy to welcome you today & tomorrow at our booth no. 1.

The Puregene Field Days 2022

Remember remember the 29 & 30th of September! The Puregene Field Days 2022 will always ...

Pure Pharma AG @ Cannabinoid Conference 2022

Meet the Pure Pharma AG team at this years Cannabinoid Conference 2022 in Basel

Welcome new Pure Family Members!

A warm welcome to our new Pure Family Members!??

Pure @ CB Expo 2022

CB Expo 2022 was a blast!

Meet Pure at this years CB EXPO in Zurich

Let's meet at this years CB EXPO on the 10th-11th of September in Zurich.

WEED CARE media conference – Europe’s first recreational THC cannabis pilot project

The first media conference of Europe‘s very first recreational THC pilot project „WEED CARE“ was ...

Producer of Europe‘s first ever recreational THC

We are truly proud that Pure is the first ever supplier of legal, recreational THC ...

Basler Zeitung: “Stoff, aus dem die Träume sind”

"Exklusiv für Basel-Stadt angebaut: Stoff, aus dem die Träume sind" "Grown exclusively for Basel-City: The ...

PURE-CANNABIS.EU now live in the EU

We are happy to announce, that our Pure CBD oils, cosmetics and food are now ...

A day to celebrate!

Almost seven years later, the time has come.

THC seedlings are planted in high security field

Our young cannabis seedlings are very well protected

Welcome to the team

The Pure Family is continuously growing!?

Among the Swiss scholars of cannabis

"legal basis and the know-how developed in the recent years could very well make Switzerland ...

Cannabis as “magic” solution plant for climate change

Check out the latest episode of the Sustainnow podcast by Friederike Von Waldenfels.

Cannabis für die Arzneimittel-Industrie

Die Zeininger Pure Holding AG expandiert mit einem Standort in Laufenburg

Cannatrade 2022: Meet the Pure Family

It's great to finally have met everyone again in person @ CannaTrade 2022 !

Swiss Pure Group secures leadership position in European cannabis market with majority investments

With the majority takeover of the two Swiss cannabis companies black storm and greenLee, Pure ...

Breeding up some great new ideas with Jorge Cervantes

Breeding ? up some great new ideas ?CannaTrade with the one and only Jorge Cervantes.

Radio SRF @ Pure: First state-licensed THC pilot project in Switzerland

We are exclusively providing six THC varieties, developed according to the requirements of the Federal ...

THC Gras und Hasch aus der Apotheke

Der Bund bewilligt in Basel das erste Pilotprojekt zur Cannabis-Abgabe.

Pure Production liefert als erstes Unternehmen in der Schweiz legale Cannabisprodukte

Im Rahmen der Pilotprojekte werden in die Schweiz legale Cannabisprodukte geliefert.

Pure-Cannabis.com is live!

The Cannabis Experts are now online!

Happy New Year 2022

Looking forward to what 2022 will bring to the European Cannabis industry!

«Wir wussten schnell, was ‹Chrampfen› heisst» Stevens Senn ist Geschäftsführer der Pure Holding AG in Zeiningen

«Wir wussten schnell, was ‹Chrampfen› heisst» Stevens Senn ist Geschäftsführer der Pure Holding AG in ...

ECO Businessreport on SRF

The research team of the Swiss company Puregene analyzes thousands of cannabis plants, sequences their ...

Explaining Puregene AG

Taking you through a visual explanation of how we use our technology platform.

One further step taken towards a regulated CBD market within the EU

Synthetic Cannabidiol (CBD) was previously the only cannabinoid approved as a cosmetic ingredient in European ...

Welcome Marc Sahli to the executive team of Pure Holding AG

Today, we have the pleasure of announcing a new member of the executive team, Marc ...

Welcome Cannabis! You are becoming a remedy.

The National Council has amended the law, facilitating the medical use of cannabis.

«Customers can sort out undesirable characteristics of the plant, by working with Puregene.»

Maximilian Vogt, Head Breeder at Puregene AG, and his team have created an extensive database ...

«This experiment will accelerate our breeding program far beyond anything else in the world»

Dr. Gavin George is the Lead Technology Manager at Puregene AG. We took the chance ...

«It is going to be a new playground for our ambitious team»

Dr. Michael Ruckle, director of plant sciences at Puregene AG, is taking us to the ...

Puregene’s Data Driven Trait Discovery

Introducing Puregene's data collection process for high-throughput phenotyping on our field with more than 20'000 ...

Introducing Puregene

Telebasel Report on what Puregene AG is up to. The original version without subtitles can ...

Interview mit Stevens Senn zur potenziellen Einstufung von CBD als Betäubungsmittel

Bei einer Neu-Einstufung von CBD als Betäubungsmittel seitens EU, werden die Konsumenten die Verlierer sein

Welcome to the team Dr. Philipp Rösler

Dr. Philipp Rösler became a new member of our Board of Directors on August 7th, ...

Parlament für PilotprojekteGrünes Licht für Cannabis-Versuche: Bund lässt bereits Hanfsorten testen

Der Ständerat erlaubt als Zweitrat Versuche mit einer legalisierten staatlichen Cannabis-Abgabe. Der Hanf soll beispielsweise ...

Gavin George Advisory Board – Felbridge

Thank you Felbridge Medical Cannabis for welcoming our very own Gavin George to your advisory ...

Health Forecast Podcast

Yannik Schlup, hemp researcher and Chief Business Officer of Puregene AG, talks to Frank Baumann ...

Sanitas Health Forecast

Have you already grabbed your copy of the Sanitas Health Forecast? A brand new magazine ...

THC Import

Pride written all over Stevens Senn's and Lino Cereghetti's faces after they successfully and legally ...

Cannabis: Medicine of the future

Some local TV coverage. Tune in below.

Political Development

Yet again an important further milestone for the regulation of cannabis in Switzerland. Initializing the ...

Certifying our seeds for your quality guarantee

Certifying our seeds for your quality guarantee. Thank you

Strong demand for cannabis seeds and clones despite COVID-19

As a full-on global war with the novel corona virus is being mounted by healthcare ...

Harvesting 2019

Harvesting big time this year, Aargau - Switzerland. 750'000 plants - 300t of biomass - ...

Eröffnung des ersten Cannabis Forschungszentrums der Schweiz

Die Pure Holding AG eröffnet zusammen mit ihrer Tochtergesellschaft Pure Cannabis Research AG das erste ...

Grösste Cannabispflanze der Schweiz bringt zwei Kilogramm CBD

In Zeiningen (Fricktal) AG wächst zurzeit die grösste CBD-Pflanze der Schweiz. Nau ist zu Besuch.

Hanf Erlebnishof in Zeiningen

Der erste Schweizer Hanf Erlebnishof. Auf 23 000 m2 können Sie alles um den Hanf ...

Der Hanf blüht in Zeiningen

Grün, grün, grün blüht der Hanf in Zeiningen (AG) und das auch noch völlig legal.