Advancing Cannabis – that’s what we do. Together, combining expertise with technology and enhancing production based on science.

Our Mission

We intend to permanently change the cannabis landscape in Europe and worldwide.

At Pure Holding AG we strive for perfection in genomic cannabis breeding, cultivation, processing and distribution. Our aspiration is to regulate, innovate and establish cannabis as a respectable crop, while building trust for Switzerland’s top cannabis company.

Our Core Businesses

Improving cannabis with every step we take while maintaining quality from Switzerland.

Pure Holding is cannabis in all its glory. Our core business is to improve the safety of cannabis production, support farmers and breeders with technologies for the further evolution and protection of their cannabis crops and provide our stakeholders with the best quality product – from seed to final product.

Research & Development

Pure Holding dedicates a tremendous amount of focus and capacity towards research and development. Its subsidiaries are driven by state-of-the-art breeding technologies and continuing innovation in breeding, in trait discovery, in crop protection and finally innovation in production.

Production

Cultivation and production are in our DNA. Consistently delivering quality and expertise is a promise. Our vertically integrated business model allows us to provide our stakeholders with a wide range of products, from various market segments, while constantly optimizing our value and supply chain.

Distribution

Pure Holding AG has continuously adapted to the increasing demand and expanded its worldwide distribution network, meeting the requirements and expectations of local and foreign customs on a daily basis. This strategically positions us to react accordingly to any political changes that my occur.

Latest Stories

Welcome to the team Dr. Philipp Rösler

Dr. Philipp Rösler became a new member of our Board of Directors on August 7th, ...

Parlament für PilotprojekteGrünes Licht für Cannabis-Versuche: Bund lässt bereits Hanfsorten testen

Der Ständerat erlaubt als Zweitrat Versuche mit einer legalisierten staatlichen Cannabis-Abgabe. Der Hanf soll beispielsweise ...

Gavin George Advisory Board – Felbridge

Thank you Felbridge Medical Cannabis for welcoming our very own Gavin George to your advisory ...

Health Forecast Podcast

Yannik Schlup, hemp researcher and Chief Business Officer of Puregene AG, talks to Frank Baumann ...

Sanitas Health Forecast

Have you already grabbed your copy of the Sanitas Health Forecast? A brand new magazine ...

THC Import

Pride written all over Stevens Senn's and Lino Cereghetti's faces after they successfully and legally ...