Our Company

Pure Holding AG stands at the forefront of Switzerland's cannabis industry, embodying prestige and comprehensive innovation across the entire cannabis value chain. With a diversified portfolio, Pure Holding is dedicated to revolutionizing the cultivation, evolution, and protection of cannabis. Our pioneering efforts are not just about advancing the industry; they are about setting new standards and advocating for the regulation and global social acceptance of cannabis.

PURE HOLDING AG

Pure Holding AG is among the largest, fully vertically integrated cannabis companies on the European market. It covers the entire value chain of the cannabis industry with its 6 entities – Pure Production, DEOM, Puregene, Pure Pharma, Pure Europe GmbH and Pure Europe Sàrl.

PURE PRODUCTION AG

The origin of all activities, including production, processing and packaging with the finest Swiss CBD cannabis products; as well as on-site, analytical and preparative laboratories. With over 3500 POS Pure Production AG is the market leader in the swiss tobacco substitute marker.

PURE PHARMA AG

In a cannabis market where medical aspects are becoming more and more important; Pure Pharma intends to play an important role by bringing medical products to the market.

PURE EUROPE GMBH

Pure Europe incorporates Pure Europe Sàrl and Pure Europe GmbH, our two distribution centers in Luxembourg and Germany. These entities guarantee our worldwide distribution. With additional strategic partners we provide excellent service for our international customers.

PURE EUROPE SÀRL

PUREGENE AG

Puregene is a genomics-based biotech plant breeding company that combines Swiss quality and cannabis expertise with state-of-the-art breeding technologies. Puregene breeds and licenses the latest cannabis crop innovations giving breeders, cultivators and pharmaceutical companies the competitive edge they need in this dynamic market.

Purpose and Contribution

Our purpose is to bring out the full potential of the cannabis plant.

Our aim is to ensure the vast advantages of cannabis are available to all; breeders, cultivators, pharma and consumers alike with the goal of bringing cannabis to all in need and want. We invest and innovate to transform the way cannabis is cultivated and processed, while bringing about positive, lasting change in agriculture.

Corporate Governance

Pure Holding's corporate governance is organized to enable all its efforts in creating and maintaining sustainable value for all stakeholders. Pure Holding's board of directors' focus is the corporate governance framework, by which it consistently strives to improve and implement best practice standards.

Ambition

We play a vital role on how cannabis will be perceived in the future. Our team will contribute and reshape the concept of cannabis in the industry. We will continue to impact regulatory, political, economic and scientific change, all while providing the innovation for cannabis going forward.