RESULTS OF EUROPE’S 1ST RECREATIONAL THC-PILOTPROJECT
Three years ago, the «WEED CARE» study in Basel set out with a simple but important question: Can a regulated, health-focused cannabis model make a real difference? Today, the answer is becoming clear — and it’s encouraging. Participants reported reduced problematic consumption, improved mental health, and a shift towards lower-risk products, all without an increase […]
Future-Ready: Why Pure Is Building for the Long Run
Regulatory ambition has slowed in many markets, timelines are shifting, and expectations are being reset. Switzerland is different – not because it is moving fastest, but because it is moving deliberately. Pure has grown within this reality. Not by waiting for a single legal breakthrough, but by building credibility, capability and trust over time. From […]
Grashaus Projects x Pure: Gemeinsam Pionierarbeit
Ein wichtiger Schritt hin zu einer verantwortungsvollen, wissenschaftlich fundierten Cannabis-Regulierung. Seit Juli 2025 ist Pure offizieller Lieferant von Grashaus Projects – und wir freuen uns, euch diese Partnerschaft mit einem exklusiven Einblick hinter die Kulissen vorstellen zu dürfen. 🎥✨ Aline Gralke von Grashaus Projects & Marc Brüngger unser Head of Innovation & Regulation nehmen […]
Future of Legal Cannabis in Germany
At the recent “Future of Legal Cannabis in Germany” panel at Mary Jane Berlin , voices from across the globe came together to reflect on where we stand—and where we need to go. 🇩🇪🇨🇭🇳🇱🇺🇸 It was a privilege for Marc Brüngger our Head of Innovation & Regulation to bring the Swiss perspective to the […]
Science confirms it: Regulation works – Europe’s First THC Study Shows Real-World Benefits
The two-year results of the WeedCare pilot study in Basel are out – and they’re sending a strong message: ✅ 87 kg of legally produced, Swiss-grown cannabis distributed ✅ CHF 900,000 redirected away from the illicit market ✅ Improvements in mental health and reduced addictive behavior ✅ Broad support for legal access among participants Read […]
Pure Implements ID-Based Age Verification
Pure Implements ID-Based Age Verification to Strengthen Youth Protection Starting now, we are introducing secure ID-based age verification in our online shop. The key reasons? New legislation & enhanced youth protection! The simple confirmation like “Yes, I am 18” is now supplemented by a digital ID check, ensuring that only adults can purchase CBD […]
Historic Milestone: Switzerland Moves Towards Legal Cannabis
Switzerland has taken a historic step toward a regulated cannabis market! The National Council’s Health Commission (SGK-N) has officially decided to move forward with a comprehensive Cannabis Law, entering it into the consultation phase under parliamentary initiative 20.473. This marks a major milestone for Swiss cannabis policy. A strictly regulated framework aims to improve youth […]
Sneak peak onto our new genetics
👀 Sneak Peak onto our new genetics 🌿 🧬 We’re beyond thrilled to unveil our latest cannabis genetics, developed by our brilliant breeder Maximilian Vogt and his team! These exceptional new strains represent the next evolutionary step in the European cannabis industry, built on the cutting-edge molecular plant breeding technology by Puregene AG. These genetics […]
PURE OPEN FIELD 2024
🌿 PURE OPEN FIELD 2024 – A Day of Collaboration, Learning, and Innovation 🌿 What an incredible day! It was an absolute pleasure to host the initiators and facilitators of the Swiss pilot projects at our PURE OPEN FIELD 2024. The exchange was rich with insightful conversations, where we learned just as much from […]
Pioneering Cannabis Regulation
Pioneering Cannabis Regulation: Switzerland and Germany on a Shared Path Forward 🇨🇭🇩🇪 A big thank you to Business Punk for featuring our CMO Renato Auer in this insightful guest article! Switzerland, with its pioneering pilot projects, offers valuable insights on how research-driven approaches and science-based regulation can shape a transparent and safe cannabis market. Renato […]