Switzerland has taken a historic step toward a regulated cannabis market! The National Council’s Health Commission (SGK-N) has officially decided to move forward with a comprehensive Cannabis Law, entering it into the consultation phase under parliamentary initiative 20.473.
This marks a major milestone for Swiss cannabis policy. A strictly regulated framework aims to improve youth protection, public health, and consumer safety while eliminating the black market. Unlike unregulated models, the Swiss approach prioritizes responsibility over profit, ensuring careful market control while addressing the realities of cannabis consumption.
Key Elements of the Proposed Cannabis Law:
✔ Strictly regulated access for adults living in Switzerland
✔ No commercial profit motive – revenues go to prevention & harm reduction
✔ State-controlled sales through licensed retail & online distribution
✔ Product quality standards with child-safe packaging & health warnings
✔ Advertising ban on cannabis, seeds, and accessories
✔ Digital tracking of the entire supply chain for transparency
✔ Steering tax on THC content to encourage lower-risk products
✔ Stronger penalties for illegal trade & violations
✔ Zero-tolerance in road traffic – cannabis use = impaired driving
At Pure Holding AG, we strongly welcome this decision. As pioneers of Switzerland’s first legal THC pilot project, we have seen firsthand the benefits of regulation over prohibition. A controlled market enhances safety, quality, and transparency, protecting consumers while supporting economic innovation.
The future of cannabis in Switzerland is evolving fast—we remain committed to shaping a responsible, science-based industry! 🌱💪