Pure-Cannabis.com is live!

?Pure-Cannabis.com? is live! The Cannabis Experts are now online! As the swiss cannabis pioneer we p(o)ured the expertise of our leading international research team into our new natural Pure product line. We are convinced: Cannabis and its traits are the answer to many of our most pressing challenges. ♻️ CBD Oils, Cosmetics, Flowers, Food ?‍? […]

Happy New Year 2022

Looking forward to what 2022 will bring to the European Cannabis industry! Link to the FULL ARTICLE FUELLED by last year’s significant progress the European cannabis industry is looking forward to further positive developments in 2022. While there may have been a few false starts on the route out of prohibition BusinessCann ’s guest commentators […]

One further step taken towards a regulated CBD market within the EU

Synthetic Cannabidiol (CBD) was previously the only cannabinoid approved as a cosmetic ingredient in European Union’s Cosmetic ingredients database (CosIng). Congratulations to the EU Commission on adding this important new entry: cannabidiol as an extract, tincture or resin of cannabis is now a legal cosmetic ingredient within CosIng. This regulation states that cannabidiol (CBD) can […]

Welcome Marc Sahli to the executive team of Pure Holding AG

Marc Sahli

Today, we have the pleasure of announcing a new member of the executive team, Marc Sahli, who will be taking on the CFO role at Pure Holding AG. As our business grows, this chapter of Pure Holding AG is all about scale and value. Marc brings more than 10 years of experience as a finance […]

Welcome Cannabis! You are becoming a remedy.

Bundeshaus in Bern

Doctors can finally prescribe cannabis, without a permit and the unnecessary bureaucracy. The National Council has amended the law, facilitating the medical use of cannabis. Today, Tuesday December 8th, 2020 was a big day in the Federal Parliament. The health commission provided a request which was approved by the large chamber with 143 to 33 […]

«It is going to be a new playground for our ambitious team»

Mike Ruckle, it is harvest time. We are now standing in front of the field. What exactly are we looking at? MIKE RUCKLE: We are actually standing in front of 20’000 cannabis plants. The field is structured in order to get as much data as possible. From right to left you can see the genetic […]

Puregene’s Data Driven Trait Discovery

Introducing Puregene’s data collection process for high-throughput phenotyping on our field with more than 20’000 plants in Switzerland. This incredibly dense data-set feeds into our genomic based molecular breeding platform, identifying the broadest spectrum of traits in the industry, expanding our ability to create the next generation of cannabis plants.