Shoni Gilon

Shoni Gilon is an esteemed professional with a wealth of experience in finance, investment, and strategic partnerships. As the Holding CEO of Pure, he brings a deep understanding of the company and a long-standing commitment to its success. Shoni initially joined Pure Holding AG as the Chief Financial Officer in April 2018, where he made significant contributions to the organization until August 2019.

Shoni’s relationship with Pure extends beyond his CEO role. He has continuously served as a strategic partner and investor at BackBone Ventures, demonstrating his unwavering belief in the company’s potential. In fact, Shoni’s involvement with Pure began in its early stages when he acted as an early seed investor and business angel back in 2017. This early investment showcased his foresight and confidence in the company’s growth trajectory.

Prior to his tenure at Pure, Shoni played a pivotal role in establishing and developing the Alternative Investment department at Belesta AG. In this capacity, he focused on early-stage investments and mortgage-backed loans, showcasing his expertise in identifying and nurturing promising ventures.

Shoni Gilon holds a bachelor’s degree in business administration from the prestigious University of St. Gallen (HSG), further solidifying his strong foundation in the field. With his extensive background in finance, investment, and strategic partnerships, Shoni brings valuable insights and leadership to Pure as the Holding CEO.